Top 5 Social Apps Performance in Finland Q4 2023

The final quarter of 2023 in Finland showcased diverse trends among the top social apps, with each app demonstrating unique patterns in downloads, revenue, and active user metrics. Here's a detailed look at the performance of TikTok, Grindr - Gay Dating & Chat, Instagram, Yubo: Make new friends, and Bigo Live - Live Streaming App.

TikTok saw a dynamic quarter with weekly revenue peaking at approximately $64K in early December and closing the year at about $49K. Downloads fluctuated, reaching a high of around 14.6K in the final week of December. Active users remained fairly stable, starting at 850K and slightly decreasing to 832K by the end of the quarter.

Grindr - Gay Dating & Chat experienced moderate weekly revenue, peaking at $5.8K in early December and ending the quarter at $4.8K. Downloads were relatively constant, with a slight uptick to 458 in the last week of December. Active users showed a steady climb, starting at 5.3K and ending the quarter at 5.6K.

Instagram exhibited significant growth in revenue, peaking at $9.4K in mid-December. Downloads surged towards the end of the quarter, reaching 13.2K in the last week of December. Active users displayed a slight decline, starting at 1.31M and closing at 1.29M.

Yubo: Make new friends maintained consistent revenue, peaking at $3.3K in mid-December. Downloads saw a notable increase towards the end of the quarter, peaking at 1.5K in the final week of December. Active user numbers remained fairly steady, starting at 13.7K and ending the quarter at 16.3K.

Bigo Live - Live Streaming App showed a varied revenue trend, peaking at $3.2K in mid-December. Downloads experienced a significant spike, reaching 1.1K in early December. Active users saw a steady increase, starting at 2.3K and ending the quarter at 3.1K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.